
70 To facilitate more efficient resource allocation
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what are two purposes for segmentation with a bridge
- 17 To understand the media consumption habits of different segments
- To develop brand building strategies tailored to specific audiences
- 174 To identify and leverage key influencers within specific market segments
- To improve ad effectiveness and reduce wasted ad spend
- 88 To optimize search engine marketing efforts
- To track the performance of campaigns and optimize future efforts
- 42 To understand the seasonal or cyclical purchasing patterns of different segments
- 227 To segment based on readiness stage (e.g., unaware, interested, ready to buy)
- 251 To refine marketing approaches for greater customer engagement within subgroups
- 265 To gather segment-specific feedback through surveys and other methods to inform improvements
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