

283 To segment based on channel preference for omnichannel marketing strategies
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what are two purposes for segmentation with a bridge
- To provide information that is relevant and engaging
- 88 To optimize search engine marketing efforts
- 168 To segment based on technology adoption for targeted digital marketing
- To optimize product placement and availability
- To deliver targeted messages based on segment characteristics
- 165 To segment based on geographic location for localized marketing campaigns
- To understand how consumers interact with products and brands
- 256 To uncover untapped market niches with unique and underserved requirements
- To highlight the advantages that matter most to customers
- To make informed decisions about market participation
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