



To deliver targeted messages based on segment characteristics
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what are two purposes for segmentation with a bridge
- To develop more relevant products and services
- 3 To develop and position products that meet the needs of specific customer groups
- To make informed decisions about market participation
- To adapt marketing messages and products for international markets
- 113 To use segmentation to inform inventory management
- To focus on the most profitable customer groups
- 319 To gain a deeper and more actionable understanding of customer behavior and preferences
- 52 To segment a market based on psychographics
- 155 To select the most effective distribution channels for reaching different customer segments
- 256 To uncover untapped market niches with unique and underserved requirements
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