


165 To segment based on geographic location for localized marketing campaigns
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what are two purposes for segmentation with a bridge
- To ensure timely and efficient delivery
- 94 To personalize the sales process
- 63 To increase customer lifetime value
- To focus on segments with the greatest opportunities
- To prioritize promising leads and optimize sales efforts
- To encourage repeat purchases and increase customer lifetime value
- To maximize the impact of limited resources
- To deliver targeted messages based on segment characteristics
- 66 To optimize pricing strategies
- 144 To monitor changes within each segment over time to adapt marketing strategies
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