What are the best practices for communicating changes to your loyalty program?

Oct 24, 2024 ... Authentic sustainability claims can build trust between consumers and brands. When consumers believe that a company is genuinely committed to environmental ... Brands need to attune themselves to the new consumer reality, so without further ado here are five actionable insights drawn from our research that can help ... May 25, 2021 ... We find evidence that gas stations affiliated with the program increase prices in later periods of the program, as predicted by theory. The ... Oct 13, 2022 ... Customer loyalty is when customers reward a company with repeat business over time. Loyal buyers consistently choose to do business with a ... Jan 30, 2021 ... We first conceptualize the mechanism on how credible marketing efforts impact consumers' attachment formation and their loyalty by drawing on ... Mar 28, 2022 ... We gain trust through authentic conversations, actions, and experiences when we provide information in a very transparent and connected way. Mar 28, 2025 ... Customer loyalty and brand loyalty can increase retention, but they work in different ways. Customer loyalty is a consumer's tendency to ... RFI Global's Consumer Councils provide the essential segment and product insights that you need to stay on top of the ever-changing needs and preferences of ... What is customer loyalty? Customer loyalty is an ongoing positive relationship between a customer and a business. It's what drives repeat purchases and prompts ... Feb 4, 2025 ... Examples of how brands have engaged their customers around sustainability and the results they have seen regarding loyalty and business outcomes ...