When Does Brand Stretching Become Risky?

How does brand extension work? · Identify opportunities: Look for gaps in the market or areas where your current brand could naturally fit. · Develop the ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... the process of using an existing brand name to introduce new products or services. One of the country's leading radio groups is planning brand extension into ... Brand extension ... Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same ... Nov 1, 2022 ... A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the ... A brand extension, by contrast, occurs when an existing brand launches a product into an entirely new category. You've won over customers with a great product ... This guide is for big and small brands considering an extension to further their brand awareness and grow their company's revenues. Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... Feb 15, 2024 ... A brand extension strategy is when a company uses the same brand name but in a different business category. Sometimes called brand stretching, ... tions of a brand extension: brand affect and the similarity between the orig- inal and extension product categories. However, surprisingly little attention.