Creating More Relevant and Engaging Communications

Sep 6, 2012 ... ... brand extension with irrelative task. Participants faced two sequential stimuli in a pair consisting of a soft drink brand name (S1) and a ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. Aug 13, 2021 ... What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its ... Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ... Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand, and the new products are ... May 23, 2016 ... between two types of brand extensions: line and brand extension. Brand extension is defined by Keller and Aaker (1992) as “use of established ... Mar 6, 2023 ... Brand extension is a marketing strategy in which a company uses its established brand name to launch a new product or line of products. Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... Mar 8, 2024 ... First of all, it is important to understand that, brand extension offers numerous benefits to companies. Some of them include, leveraging ... Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to ...