Boosting Customer Lifetime Value with Brand Extensions

Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... Brand Extension Strategy involves launching new products or services under an existing brand name. It leverages brand equity to enter new markets or categories. Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand, and the new products are ... Mar 5, 2024 ... Brand extension term refers to the approaches and strategies brands use to get bigger and increase their market share. Mar 11, 2019 ... Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories ... Oct 8, 2024 ... Brand extension allows businesses to expand into new categories by leveraging the equity of existing brands. Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... Oct 18, 2018 ... Brand extension authenticity represents a consumer's sense that a brand extension is a legitimate, culturally consistent extension of the parent ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses.