Understanding Brand Stretching

Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... tions of a brand extension: brand affect and the similarity between the orig- inal and extension product categories. However, surprisingly little attention. Aug 13, 2021 ... What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its ... Jan 9, 2025 ... This article looks at the ingredients for an effective brand extension, some common pitfalls to avoid, and 29 examples to inspire your brand extension strategy. Aug 13, 2024 ... How to implement a successful brand extension · Validate demand through market research · Align the extension with your core brand · Communicate ... Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to ... Mar 8, 2024 ... 10 Examples of Brand Extensions · 1. Barbie · 2. Dyson · 3. Virgin · 4. Heinz · 5. Apple. Where did it start? Apple Computer. What were the ... Feb 6, 2023 ... A brand extension strategy involves using an established brand to launch a new product. The new product isn't related to the brand's flagship product. The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... Feb 9, 2021 ... The GLM-based fMRI analyses revealed the lateralized activation of the insula cortex in a way that positive and negative evaluation activated ...