The Importance of Guidelines in Managing Brand Extensions How can companies use brand extension to create more value for their stakeholders, including customers, shareholders, and employees?

These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. A brand extension is a savvy marketing strategy that sees a company leverage its well-established brand name and brand loyalty to produce fresh offerings. We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit. The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... A brand extension leverages the reputation, popularity, and brand loyalty associated with a well-known product to launch a new product. To be successful, there ... Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Oct 31, 2022 ... When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ...