Measuring the Financial Success of Extension Strategies

Aug 17, 2022 ... Brand stretching involves introducing a new product into the market that is similar to an existing product in terms of functional benefits, but ... We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more ... Aug 9, 2013 ... This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand ... Mar 3, 2025 ... Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Apr 5, 2012 ... Ries & Trout Were Wrong: Brand Extensions Work · First, an extension can enhance the brand associations rather than detract from it. · Second, ... In brand extension licensing, the licensed product assumes the identification of the brand to the consumer or end-user, and the retailer. Co-branding is the ... Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... May 13, 2022 ... Here's a breakdown of the types of brand extensions you can use along with some everyday examples to help you get inspired. Dec 15, 2014 ... Because liberals are more open to new experiences, and tend to seek novelty, while conservatives show stronger preferences for order, structure, ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses.