Developing Mitigation Strategies for Extension Risks

Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... Brand extension ... Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... the process of using an existing brand name to introduce new products or services. One of the country's leading radio groups is planning brand extension into ... Brand expansion leverages your established brand to reach new segments and increase market share. In contrast, brand extension uses brand equity to launch new ... May 13, 2022 ... Here's a breakdown of the types of brand extensions you can use along with some everyday examples to help you get inspired. These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit. Mar 8, 2024 ... First of all, it is important to understand that, brand extension offers numerous benefits to companies. Some of them include, leveraging ... Brand stretch is the introduction of a product or service that is very similar to the originals, where as a brand extension is a diversification into a ...