Navigating Economic Challenges with Brand Extensions

In order to evaluate the genuineness of an unrestricted product, or service brand extension of a product (e.g., liquor and tobacco) whose advertising is ... Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area. These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Brand extension is a marketing strategy where a well-known brand uses its name to launch a new product in either a related or unrelated category. Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... Mar 8, 2024 ... First of all, it is important to understand that, brand extension offers numerous benefits to companies. Some of them include, leveraging ... Mar 11, 2019 ... Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories ... Mar 20, 2024 ... Range extension as a symbol of luxification ... For example, a high-end fashion brand may extend its range to include accessories such as handbags ... Aug 4, 2021 ... When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product ... Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not.