The Role of Brand Extension in Future Marketing What is a master brand strategy and how does brand extension fit into it?

Mar 6, 2023 ... Brand extension is a marketing strategy in which a company uses its established brand name to launch a new product or line of products. A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ... Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ... Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ... Nov 1, 2022 ... A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the ... May 31, 2013 ... This research examines the proposition that high perceived fit of a brand extension results when consumers can establish explanatory links ... Virginia Tech's brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions. May 9, 2023 ... We explore how companies can devise more successful brand extension strategies in terms of contextual factors (parent brand, extension, communication, and ... Jan 9, 2025 ... This article looks at the ingredients for an effective brand extension, some common pitfalls to avoid, and 29 examples to inspire your brand extension strategy. Brand extension ... Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same ...