Using Digital Channels for Extension Awareness

Brand extension is a marketing strategy where a well-known brand uses its name to launch a new product in either a related or unrelated category. Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. Dec 20, 2024 ... Vim is a famous household dish washing brand. The immediate reaction from my team members was this is stretching a dish washing brand too far ! Aug 17, 2022 ... Brand stretching involves introducing a new product into the market that is similar to an existing product in terms of functional benefits, but ... Sep 20, 2021 ... This guide will outline what brand extension is, explain how to get started, and provide examples of good (and bad) brand extensions. Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... A line extension (also known as product line extension) is a newcomer launched in the market by a company with an established brand in the same product category ... Aug 28, 2024 ... Extensions work when brands have "the authority" that can only come from from the consumer and has to be consistent with the brand's equity.