Key Takeaways for Effective Brand Extension Strategy How can companies use brand extension to build a more resilient and diversified business?

Dec 10, 2019 ... The current research suggests color as a moderator of perceived similarity and explores the influence of color on the evaluations of brand extensions. A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ... Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Dec 2, 2024 ... What Is Brand Extension? Brand extension is a marketing strategy where a company uses its existing brand name to introduce a new product or ... Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... Mar 2, 2021 ... Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops. Brand extension ... Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same ... Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ...