Building Engagement and Loyalty with New Offerings

Feb 15, 2024 ... A brand extension strategy is when a company uses the same brand name but in a different business category. Sometimes called brand stretching, ... Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ... Aug 9, 2013 ... This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand ... Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Sep 12, 2018 ... A brand extension strategy can be a great way to tap into the full potential of your business, by exploring new niches, products, and services. Brand extension is when an existing brand works to launch a new product that will be under the same brand name but different from the original offering of the ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. May 31, 2013 ... This research examines the proposition that high perceived fit of a brand extension results when consumers can establish explanatory links ...