Examples of Service Brand Extensions

Elevated Sub-brand Lockups. A sub-brand may choose to remove the brand extension and affiliate with the university by displaying the masterbrand mark and the ... Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Aug 4, 2021 ... When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product ... Virginia Tech's brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions. Sep 12, 2018 ... A brand extension strategy can be a great way to tap into the full potential of your business, by exploring new niches, products, and services. Aug 28, 2024 ... Extensions work when brands have "the authority" that can only come from from the consumer and has to be consistent with the brand's equity. Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... Brand stretch is the introduction of a product or service that is very similar to the originals, where as a brand extension is a diversification into a ... Brand extension is when an existing brand works to launch a new product that will be under the same brand name but different from the original offering of the ... We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit.