Staying Ahead of the Curve in Extension Strategy How can companies use brand extension to create new revenue streams?

Jan 22, 2024 ... A brand extension is when a company launches a new product under an existing brand. The strategy behind using a brand extension is to extend the already ... Mar 2, 2021 ... Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops. Evaluations of brand extensions were influ- enced both by the extension's similarity to the brand's current products (brand ex- tension typicality) and by the ... Brand extension is a marketing strategy where a well-known brand uses its name to launch a new product in either a related or unrelated category. Aug 9, 2013 ... This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand ... Jun 3, 2024 ... Currently, "brand extension" means any brand that incorporates all or a substantial part of the unique features of a preexisting brand, ... A line extension (also known as product line extension) is a newcomer launched in the market by a company with an established brand in the same product category ... Aug 4, 2021 ... When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product ... Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Mar 5, 2024 ... Brand extension term refers to the approaches and strategies brands use to get bigger and increase their market share.