Planning for the Future with Brand Extensions How can companies use brand extension to address evolving consumer needs?

In order to evaluate the genuineness of an unrestricted product, or service brand extension of a product (e.g., liquor and tobacco) whose advertising is ... Brand expansion leverages your established brand to reach new segments and increase market share. In contrast, brand extension uses brand equity to launch new ... Brand extension is a marketing strategy where a well-known brand uses its name to launch a new product in either a related or unrelated category. A Brand Extension works well when you're not known for any one particular style. This can be a great approach for the generalist brewery who makes a wide ... We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit. Brand Extension - Branding Strategy Insider. Brand extension is a marketing strategy in which an organization that markets a product or service with a well- ... These examples showcase how brands can step into new territories or product categories while maintaining a coherent brand image and leveraging their existing ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... May 23, 2016 ... between two types of brand extensions: line and brand extension. Brand extension is defined by Keller and Aaker (1992) as “use of established ... A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ...