Ensuring Availability of New Products to Consumers

Feb 6, 2023 ... A brand extension strategy involves using an established brand to launch a new product. The new product isn't related to the brand's flagship product. The purpose of this study was to examine a traditional sport entity's (NBA franchise) esport brand extension (NBA 2K League team). Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. Mar 20, 2024 ... Range extension as a symbol of luxification ... For example, a high-end fashion brand may extend its range to include accessories such as handbags ... Mar 7, 2017 ... The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. A brand extension, by contrast, occurs when an existing brand launches a product into an entirely new category. You've won over customers with a great product ... This guide is for big and small brands considering an extension to further their brand awareness and grow their company's revenues. Brand expansion leverages your established brand to reach new segments and increase market share. In contrast, brand extension uses brand equity to launch new ... Sep 12, 2018 ... A brand extension strategy can be a great way to tap into the full potential of your business, by exploring new niches, products, and services. May 9, 2023 ... We explore how companies can devise more successful brand extension strategies in terms of contextual factors (parent brand, extension, communication, and ...