Using Design Thinking to Understand Consumer Needs for Extensions

A brand extension is a savvy marketing strategy that sees a company leverage its well-established brand name and brand loyalty to produce fresh offerings. Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... Feb 21, 2019 ... Tuck professor Kevin Lane Keller talks the strategy behind brand stretch or, building a multi-category brand. A line extension can reinvigorate a product line, bringing it back into the public awareness by drawing new customers and higher profits. A brand extension can ... Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Apr 5, 2012 ... Ries & Trout Were Wrong: Brand Extensions Work · First, an extension can enhance the brand associations rather than detract from it. · Second, ... Ries takes the view that brand extensions are almost invariably dangerous, hardly ever work, and mostly weaken the parent brands from which they draw their ... Elevated Sub-brand Lockups. A sub-brand may choose to remove the brand extension and affiliate with the university by displaying the masterbrand mark and the ... Dec 15, 2014 ... Because liberals are more open to new experiences, and tend to seek novelty, while conservatives show stronger preferences for order, structure, ...