Assessing the Long-Term Impact of Extensions on Brand Equity

Feb 10, 2022 ... Green brand extensions may achieve two objectives at once: First, they fulfill the requirements of environmentally aware consumers; second, ... Sep 12, 2018 ... A brand extension strategy can be a great way to tap into the full potential of your business, by exploring new niches, products, and services. Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... A brand extension leverages the reputation, popularity, and brand loyalty associated with a well-known product to launch a new product. To be successful, there ... Dec 20, 2024 ... Vim is a famous household dish washing brand. The immediate reaction from my team members was this is stretching a dish washing brand too far ! May 13, 2022 ... Here's a breakdown of the types of brand extensions you can use along with some everyday examples to help you get inspired. Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. Jan 19, 2024 ... A number of Extension-specific templates are posted in the CFAES Template Library. Visit cfaes.osu.edu/brand to access these templates. After ... Nov 1, 2022 ... A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the ...