Tailoring Extensions to Specific Demographic Groups

The purpose of this study was to examine a traditional sport entity's (NBA franchise) esport brand extension (NBA 2K League team). Support your customers in their desire to navigate store in search for the favorite brands. Let shoppers filter products by trademarks to speed up reaching the ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. Evaluations of brand extensions were influ- enced both by the extension's similarity to the brand's current products (brand ex- tension typicality) and by the ... May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit. Dec 2, 2024 ... What Is Brand Extension? Brand extension is a marketing strategy where a company uses its existing brand name to introduce a new product or ... Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ...