What is the ideal length for ad copy?

Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Jun 29, 2022 ... The big idea is successful and connects with consumers because it is rooted in brand purpose and authentic to who they are as organizations. Information isn't advertising: Why your organization needs a big idea. Carey Pradinuk, Associate VP Creative on Apr 14, 2025. Show and Tell Logo Black. Big Idea (marketing) ... Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to ... Oct 20, 2014 ... Entrepreneurs and established companies alike continually search for the next "big idea" to turbo-charge their marketing. But what makes an idea ... Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ... Jan 21, 2019 ... Lovers have quarreled over ideas. And closer to home, ad agencies have prospered or failed in the pursuit of the elusive Big Idea. And there's ... The Big Idea. 843 monthly listeners. Follow. Popular. King Cabral. 34,610 ... For ArtistsDevelopersAdvertisingInvestorsVendors. Useful links. SupportFree ... Media training and digital relationship management for a sixty second pace of life. If your p.r. or marketing reps talk of a "24-hour-news cycle," fire them. Apr 29, 2022 ... ... idea in the first place. So I asked a few of my well-oiled advertising and marketing friends to tell us how THEY know an idea is great. John ...