What are the rules for advertising to children?

Mar 24, 2016 ... George Lois helped to create the campaigns behind them both, as well as decade's worth of historic covers for Esquire magazine. Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. We're the dream team brands call to move the needle. We turn concepts into powerful growth engines for your brand. Apr 27, 2023 ... While ideas are the results of a thought, concepts are the holy grail of the creative world. They're the reason ad agencies burn the midnight oil. A collection of newspaper ads for Big Idea releases ... VeggieTales. Nov 21, 2022 ... The concept acts like a creative, strategic umbrella, under which all the tactical applications sit. Whether they are press ads, videos, social ... Oct 17, 2017 ... The “Big Idea” is to talk to consumers athlete to athlete. (Big ideas are embodied or expressed by the tagline, for instance Nike's “Just Do It” ... Oct 25, 2022 ... A Brand Platform is a marketing idea created to describe the distinctive features of a brand both ideologically and visually. Nov 11, 2021 ... In this post, we're going to look at some of the key steps in the development of a big idea to help provide some structured thinking around the process. Information isn't advertising: Why your organization needs a big idea. Carey Pradinuk, Associate VP Creative on Apr 14, 2025. Show and Tell Logo Black.