How can we use personas to inform our advertising messaging and channel selection?

Jan 10, 2024 ... And this was all down to the Big Idea, the core concept that anchors an entire advertising campaign, guiding its messaging and strategic ... The brains behind some of marketing's biggest ideas share tips on how to grow your own and get them heard. ... In the immortal words of David Ogilvy, “You will ... Feb 20, 2019 ... I have been reading with great interest the posts on Canvas regarding the 'reading' of ads, considering the dominant reading of an ad ( ... Feb 13, 2019 ... The best way to sell your idea thus is to start a company, build prototypes and intellectual property around the product in the name of the ... The missing secret of failed campaigns. It's true. Remove the BIG IDEA behind the world's highest grossing marketing campaigns, and then ask yourself this… Sep 28, 2022 ... The “big idea” in 2020s marketing is community—reaching consumers in ... In the golden age of advertising, brands gained presence ... Apr 15, 2025 ... Share case studies. Point them to past webinars and guides. Show them testimonial videos and connect them to previous customers. Yes, it can be ... Today and tomorrow, you'll get a couple essays diving deep to help you know what to look for. Continuing with our “Best of Breakthrough Marketing Secrets” ... Jan 26, 2024 ... “The 1960s through the late 1980s have been characterized as the “Golden Age of Advertising.” It was a time of big ideas, three-martini lunches, ... Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ...