What is the concept of integrated marketing communications (IMC)?

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at ... Mar 9, 2022 ... When Nico Aramboles '22 talks about why she aspires to be an art director, the advertising student begins with the sense of empowerment she ... Jan 26, 2024 ... “The 1960s through the late 1980s have been characterized as the “Golden Age of Advertising.” It was a time of big ideas, three-martini lunches, ... Australia's national undergraduate students' marketing communications challenge. The International Advertising Association (IAA) is the world's most ... This collection is an engaging critique of how industries around the globe exploit notions of gender in pursuit of profit. The authors expose the cultural and ... Oct 31, 2022 ... My first career was as an art director for advertising agencies in New York City in the mid-1980s. Around that time, I took classes at night ... A hyped up exaggerated promise screaming louder or attempting to scream louder than your competitors, or an idea that resonates on an emotional and intellectual ... Big Idea is a social media agency for today's digital world. ... Your browser does not support the video tag. “Big ideas” are the lifeblood of copywriters. A copywriting big idea is a unique, core idea that you focus on in a piece of copy, which is both interesting ... Major Requirements. Required Courses (27 credits). ADV 206 - Advertising Practice in a Diverse Society; ADV 208 - The Big Idea in Advertising; ADV 307 ...