What is the core message we want to convey?

Mar 28, 2011 ... Rosenthal creates interactive advertising campaigns for brands ranging from H&M and Yahoo to Esquire magazine and shoe company Airwalk. Jan 22, 2025 ... The power of a big idea connects, resonates and inspires. That idea needs champions—people willing to go to bat for an idea that can transcend ... Nov 5, 2024 ... This article will help you understand your results and know how to improve them for the “Big Idea” section in the Advertising Simternship. Oct 25, 2022 ... A Brand Platform is a marketing idea created to describe the distinctive features of a brand both ideologically and visually. Mar 24, 2016 ... George Lois helped to create the campaigns behind them both, as well as decade's worth of historic covers for Esquire magazine. We should see that big ideas don't need big space. That a big idea isn't always so big. But that we need more small, smart ideas. Oct 21, 2024 ... The big idea is an organising principle that allows a brand to show up in culture consistently, while flexing enough to accommodate cultural and ... Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ... Nov 11, 2021 ... In this post, we're going to look at some of the key steps in the development of a big idea to help provide some structured thinking around the process. A New York branding and marketing agency built for today's digital world. NYC | MIA · On-site's profile picture. On-site · Big Awards's profile picture. Big ...