How can we ensure our advertising is socially responsible?

“Big ideas” are the lifeblood of copywriters. A copywriting big idea is a unique, core idea that you focus on in a piece of copy, which is both interesting ... Jun 19, 2018 ... Big Idea, Small Thinking ... Since the Creative Revolution in the 1960s, industry heavyweights like David Ogilvy and George Lois have touted the ... Mar 24, 2016 ... George Lois helped to create the campaigns behind them both, as well as decade's worth of historic covers for Esquire magazine. Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Nov 21, 2022 ... The concept acts like a creative, strategic umbrella, under which all the tactical applications sit. Whether they are press ads, videos, social ... Apr 12, 2022 ... Big ideas are platforms upon which multiple campaigns can be built. This ensures the idea remains relevant. The familiar is kept fresh. The same ... Jun 29, 2022 ... The big idea is successful and connects with consumers because it is rooted in brand purpose and authentic to who they are as organizations. Big Idea is a social media agency for today's digital world. ... Your browser does not support the video tag. BK used this ingenious geo-targeted campaign idea to attract fast-food lovers and generate HUGE word of mouth – all while spending a minimum amount of marketing ... Feb 20, 2019 ... I have been reading with great interest the posts on Canvas regarding the 'reading' of ads, considering the dominant reading of an ad ( ...