What is the long-term vision for our brand?

Jul 5, 2017 ... Bill Bonner reminded me he'd learned about the Power of One from the great advertising guru David Ogilvy. Ogilvy's concept was that every great ... Identify an idea that ties the whole campaign together; Reach the audience more effectively by finding 'big ideas' that resonate with them. Who Should Generate ... Australia's national undergraduate students' marketing communications challenge. The International Advertising Association (IAA) is the world's most ... Oct 31, 2022 ... My first career was as an art director for advertising agencies in New York City in the mid-1980s. Around that time, I took classes at night ... Dec 19, 2019 ... What's the Big Idea? ... Big Ideas do more than just sell a product; they elicit awe and wonder, create spaces where people can escape to and ... Apr 27, 2023 ... While ideas are the results of a thought, concepts are the holy grail of the creative world. They're the reason ad agencies burn the midnight oil. Nov 27, 2023 ... A Big Idea is a core concept, message, or statement used to communicate a unique selling proposition memorably and with maximum impact. Apr 1, 2024 ... Lois is a regular guest lecturer in the Ad PR program's advertising classes. Students can learn from one of advertising's “greats” about the ... Jan 9, 2024 ... Is it just me, or is advertising getting weirder? These days, with TikTok dominating the social media landscape, it seems like big ideas are ... BK used this ingenious geo-targeted campaign idea to attract fast-food lovers and generate HUGE word of mouth – all while spending a minimum amount of marketing ...