Is audio advertising a relevant channel for our target audience?

Oct 26, 2023 ... In my father's time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived. In ... In its most basic form, a creative concept is an “overarching” big idea. It's the story behind the message presented in an ad. The goal of a creative concept is ... BK used this ingenious geo-targeted campaign idea to attract fast-food lovers and generate HUGE word of mouth – all while spending a minimum amount of marketing ... Dec 4, 2015 ... While the brand and agency only control the first part of the communications supply chain, this is the most important one, as their contribution ... Sep 25, 2019 ... The best way to truly get under the skin of this whole “insight, idea, execution” thing is to interrogate some ads. Find great ads (big and ... The Big Idea. Jeff Warren. 7171. 10:18. Nov 6, 2020. 51. This is the first session in my course on the Calm app, titled How to Meditate: A simple 30-day ... Oct 17, 2017 ... The “Big Idea” is to talk to consumers athlete to athlete. (Big ideas are embodied or expressed by the tagline, for instance Nike's “Just Do It” ... A collection of newspaper ads for Big Idea releases ... VeggieTales. I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at ... Apr 27, 2023 ... While ideas are the results of a thought, concepts are the holy grail of the creative world. They're the reason ad agencies burn the midnight oil.