How can we present factual information in a compelling way?

Oct 11, 2021 ... The Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking. Apr 27, 2023 ... While ideas are the results of a thought, concepts are the holy grail of the creative world. They're the reason ad agencies burn the midnight oil. Big Ideas, big conversations. Start classroom discussions about brain ... These cookies may be set through our site by our advertising partners. They ... The big idea campaigns of 2014. When I first joined advertising many years ago, the mere mention of the 'Big Idea' had the power to take our collective ... We should see that big ideas don't need big space. That a big idea isn't always so big. But that we need more small, smart ideas. Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Jun 19, 2018 ... Big Idea, Small Thinking ... Since the Creative Revolution in the 1960s, industry heavyweights like David Ogilvy and George Lois have touted the ... BK used this ingenious geo-targeted campaign idea to attract fast-food lovers and generate HUGE word of mouth – all while spending a minimum amount of marketing ... Apr 29, 2022 ... ... idea in the first place. So I asked a few of my well-oiled advertising and marketing friends to tell us how THEY know an idea is great. John ... We're getting closer to the part where we sit down and start writing copy (the least important factor in creating a great direct response ad or sales letter)...