How can we create surprising and unconventional advertising?

Dec 4, 2015 ... While the brand and agency only control the first part of the communications supply chain, this is the most important one, as their contribution ... A brilliant big idea and excellent execution are essential, but a creative strategy based on the right audience insights is equally important. Without that ... We're getting closer to the part where we sit down and start writing copy (the least important factor in creating a great direct response ad or sales letter)... Oct 17, 2017 ... The “Big Idea” is to talk to consumers athlete to athlete. (Big ideas are embodied or expressed by the tagline, for instance Nike's “Just Do It” ... “A big idea is an idea that is instantly comprehended as important, exciting, and beneficial. It also leads to an inevitable conclusion, a conclusion that makes ... We're a full-service ad agency located in Charlotte, NC, made up of passionate thinkers and doers that used to work at large agencies, but now work here. Nov 27, 2023 ... A Big Idea is a core concept, message, or statement used to communicate a unique selling proposition memorably and with maximum impact. Jul 5, 2017 ... Bill Bonner reminded me he'd learned about the Power of One from the great advertising guru David Ogilvy. Ogilvy's concept was that every great ... Nov 11, 2021 ... In this post, we're going to look at some of the key steps in the development of a big idea to help provide some structured thinking around the process. Feb 13, 2019 ... The best way to sell your idea thus is to start a company, build prototypes and intellectual property around the product in the name of the ...