How do we optimize our campaigns for better ROI?

The book is mostly a series of ad biz reminiscences, in which Lois talks about what a crazy, clever fellow he is. As a historical overview of 50s, 60s and 70s ... Our new and top selling 3ft toy program. Great to have in stores all year round. Rotating toy selection for each season of the year. With low retails, and ... A collection of newspaper ads for Big Idea releases ... VeggieTales. Apr 12, 2022 ... Big ideas are platforms upon which multiple campaigns can be built. This ensures the idea remains relevant. The familiar is kept fresh. The same ... Jan 9, 2024 ... Is it just me, or is advertising getting weirder? These days, with TikTok dominating the social media landscape, it seems like big ideas are ... Nov 27, 2023 ... A Big Idea is a core concept, message, or statement used to communicate a unique selling proposition memorably and with maximum impact. Dec 19, 2019 ... What's the Big Idea? ... Big Ideas do more than just sell a product; they elicit awe and wonder, create spaces where people can escape to and ... Nov 10, 2020 ... The Big Idea is the premise of the movie and the attention grabbing first scene is the Hook. So let's turn this movie script example into a ... A brilliant big idea and excellent execution are essential, but a creative strategy based on the right audience insights is equally important. Without that ... What's the Big Idea? Marketing Podcast. Tune in to our integrated marketing podcast to dig into today's boldest trends, brightest work, and biggest ideas. ... In ...