How can we optimize our landing pages for conversions?

The brains behind some of marketing's biggest ideas share tips on how to grow your own and get them heard. ... In the immortal words of David Ogilvy, “You will ... The missing secret of failed campaigns. It's true. Remove the BIG IDEA behind the world's highest grossing marketing campaigns, and then ask yourself this… A brilliant big idea and excellent execution are essential, but a creative strategy based on the right audience insights is equally important. Without that ... Dec 19, 2019 ... What's the Big Idea? ... Big Ideas do more than just sell a product; they elicit awe and wonder, create spaces where people can escape to and ... Big Idea (marketing) ... Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to ... Feb 20, 2019 ... I have been reading with great interest the posts on Canvas regarding the 'reading' of ads, considering the dominant reading of an ad ( ... Dec 4, 2015 ... While the brand and agency only control the first part of the communications supply chain, this is the most important one, as their contribution ... Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Media training and digital relationship management for a sixty second pace of life. If your p.r. or marketing reps talk of a "24-hour-news cycle," fire them. Jan 21, 2019 ... Lovers have quarreled over ideas. And closer to home, ad agencies have prospered or failed in the pursuit of the elusive Big Idea. And there's ...