How do we measure the success of our mobile marketing efforts?

Jul 6, 2022 ... In this article, we'll define big ideas and iterations, explain why they're important, and show you how to leverage both for your social media advertising. The brains behind some of marketing's biggest ideas share tips on how to grow your own and get them heard. ... In the immortal words of David Ogilvy, “You will ... Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Sep 26, 2023 ... The big idea in advertising isn't dead. It's just better informed. Agency creatives and executives discuss the importance of the big idea in modern campaigns. Media training and digital relationship management for a sixty second pace of life. If your p.r. or marketing reps talk of a "24-hour-news cycle," fire them. Sep 25, 2019 ... The best way to truly get under the skin of this whole “insight, idea, execution” thing is to interrogate some ads. Find great ads (big and ... The big idea campaigns of 2014. When I first joined advertising many years ago, the mere mention of the 'Big Idea' had the power to take our collective ... At Big Idea Advertising our mission is to provide world class marketing and advertising services to our customers, while maintaining the belief that success is ... Non Government Members Directory. Home → Big Idea. big-idea-advertising-logo.png · Advertising. 1239 Broadway, Suite 703A, New York, NY 10001. 212.387.8787 ... We're getting closer to the part where we sit down and start writing copy (the least important factor in creating a great direct response ad or sales letter)...