How can we use content to support our advertising campaigns?

The book is mostly a series of ad biz reminiscences, in which Lois talks about what a crazy, clever fellow he is. As a historical overview of 50s, 60s and 70s ... Big Ideas, big conversations. Start classroom discussions about brain ... These cookies may be set through our site by our advertising partners. They ... Media training and digital relationship management for a sixty second pace of life. If your p.r. or marketing reps talk of a "24-hour-news cycle," fire them. Apr 15, 2025 ... Share case studies. Point them to past webinars and guides. Show them testimonial videos and connect them to previous customers. Yes, it can be ... Donny is a hugely successful advertising executive, author, and TV personality and we dive into all the parts of his career in this interview. Nov 11, 2021 ... In this post, we're going to look at some of the key steps in the development of a big idea to help provide some structured thinking around the process. Feb 13, 2019 ... The best way to sell your idea thus is to start a company, build prototypes and intellectual property around the product in the name of the ... We're the dream team brands call to move the needle. We turn concepts into powerful growth engines for your brand. What's the Big Idea? Marketing Podcast. Tune in to our integrated marketing podcast to dig into today's boldest trends, brightest work, and biggest ideas. ... In ... Nov 10, 2020 ... The Big Idea is the premise of the movie and the attention grabbing first scene is the Hook. So let's turn this movie script example into a ...