How can we communicate the value of our product/service relative to its price?

Oct 20, 2014 ... Entrepreneurs and established companies alike continually search for the next "big idea" to turbo-charge their marketing. But what makes an idea ... Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Jan 9, 2024 ... Is it just me, or is advertising getting weirder? These days, with TikTok dominating the social media landscape, it seems like big ideas are ... What's the Big Idea in advertising? The Big Idea in marketing and advertising, according to Wikipedia, is a term used to symbolise the basis of a great project. Donny is a hugely successful advertising executive, author, and TV personality and we dive into all the parts of his career in this interview. Feb 20, 2019 ... I have been reading with great interest the posts on Canvas regarding the 'reading' of ads, considering the dominant reading of an ad ( ... Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ... Oct 21, 2024 ... The big idea is an organising principle that allows a brand to show up in culture consistently, while flexing enough to accommodate cultural and ... Big Idea Company is the only public relations and marketing firm of its kind in the region. We're modeled after a new breed of smaller firms in LA, New York ... We're the dream team brands call to move the needle. We turn concepts into powerful growth engines for your brand.