What are the most compelling features?

What's the Big Idea in advertising? The Big Idea in marketing and advertising, according to Wikipedia, is a term used to symbolise the basis of a great project. I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at ... Identify an idea that ties the whole campaign together; Reach the audience more effectively by finding 'big ideas' that resonate with them. Who Should Generate ... Let's delve deeper and explore how you can develop a big idea that works and leads to exponential growth in organic traffic. Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Nov 5, 2024 ... This article will help you understand your results and know how to improve them for the “Big Idea” section in the Advertising Simternship. Jan 9, 2024 ... Is it just me, or is advertising getting weirder? These days, with TikTok dominating the social media landscape, it seems like big ideas are ... Apr 29, 2022 ... ... idea in the first place. So I asked a few of my well-oiled advertising and marketing friends to tell us how THEY know an idea is great. John ... Advertising Agency,events,roadshow,promotional. Big Idea Company is the only public relations and marketing firm of its kind in the region. We're modeled after a new breed of smaller firms in LA, New York ...