Who is the hero of our story (the customer or the brand)?

A collection of newspaper ads for Big Idea releases ... VeggieTales. May 24, 2023 ... MARKETING STRATEGY AND CONTENT WRITING FOR SUCCESS. Big Ideas Writing is a content-focused marketing strategy and consulting firm for companies ... Apr 12, 2022 ... Big ideas are platforms upon which multiple campaigns can be built. This ensures the idea remains relevant. The familiar is kept fresh. The same ... Oct 17, 2017 ... The “Big Idea” is to talk to consumers athlete to athlete. (Big ideas are embodied or expressed by the tagline, for instance Nike's “Just Do It” ... Apr 29, 2022 ... ... idea in the first place. So I asked a few of my well-oiled advertising and marketing friends to tell us how THEY know an idea is great. John ... Oct 31, 2022 ... My first career was as an art director for advertising agencies in New York City in the mid-1980s. Around that time, I took classes at night ... Australia's national undergraduate students' marketing communications challenge. The International Advertising Association (IAA) is the world's most ... This is the best agency I've worked for. The CEO and staff really care about the employees (both their professional and personal growth). The people who have ... For a marketing agency like Walker Sands, an agency that takes great pride in our creativity, the success of our ideas is very relevant. But in reality, getting ... “A big idea is an idea that is instantly comprehended as important, exciting, and beneficial. It also leads to an inevitable conclusion, a conclusion that makes ...