How is customer relationship management (CRM) linked to customer equity?

Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ... Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ... CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... Jun 1, 2017 ... A business's customer equity is the sum total of lifetime values for all the customers the business has today, and all the additional customers the business ... Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ... Mar 22, 2023 ... Customer Equity ... Customer equity is the sum of customer lifetime values for every client of a particular brand. It is the potential profit that ... This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... ... customer equity from a customer perspective. Analysing the significance of OC service convenience in the minds of customers can help companies decide how to ...