What is the relationship between customer equity and proactive customer engagement?

Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. Dec 4, 2018 ... What customer equity means in big-picture marketing. Customer equity is an asset that correlates directly to customers' attitudes and behaviors. So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ... Apr 3, 2018 ... because each owns indirectly only 16⅔ percent of Customer's equity interests through their direct ownership of Company B. Customer. Company ... Oct 11, 2024 ... Custom equity is the total lifetime value of all your customers, and it relies on three pillars of brand, value, and consumer relationships. Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ... lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000). What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ...