What is the role of customer journey orchestration platforms in improving customer equity?

... customer equity and ETF option average daily volume (“ADV”) contracts per day in a month. Page 3. SR-NASDAQ-2025-014. Page 39 of 40. Tier 2. Participant adds ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Dec 31, 2012 ... ... customer equity. Since the inertia segment is comprised of loyal customers, an examination of brand equity and its role in customer loyalty ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. We designed an experimental study to assess the impact of customer equity considerations on perceived quality, satisfaction, loyalty and trust with respect to ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ...