What is the relationship between customer equity and viral marketing?

Mar 22, 2007 ... Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial ... Mar 17, 2022 ... The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands · @INPROCEEDINGS{10.4108 ... Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing. It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ... This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ... Customer equity is an important metric that enables brands to track consumers with different spending habits, engagement levels, and profit margins. It also ...