What is the impact of mobile marketing on customer equity?

Aug 5, 2024 ... Hello everyone! In this video, I dive into the importance of customer equity and why it should be on your radar as a business owner. Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... Customer equity represents the sum of your customers' lifetime values. As customers return to purchase with your brand over time, their overall equity increases ... Customer equity is the total combined value of all the relationships that a customer has with a company. It encompasses all aspects of the customer experience. Jun 4, 2021 ... They identify three drives of customer equity: Value Equity, Brand Equity and Retention Equity. Yet conceptually these aren't well tied into the ... value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... customer equity, and interdisciplinary approaches of marketing, accounting, and finance. Lutz Horn is a doctoral student at the Retail Banking Competence ...