What is the impact of customer onboarding automation on customer equity?

What is customer equity? Customer equity is the sum total estimated value of all of your customer relationships, usually calculated for a specific period of ... Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000). customer equity, and interdisciplinary approaches of marketing, accounting, and finance. Lutz Horn is a doctoral student at the Retail Banking Competence ... What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. The study shows: (1) motivation to use social network services (SNS) and celebrity source credibility positively affect parasocial relationships. outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... Customer equity is the total combined value of all the relationships that a customer has with a company. It encompasses all aspects of the customer experience. What is a Customer Equity Strategy? A marketing strategy formed to improve the customer equity of a business is known as a customer equity marketing strategy.