How can businesses personalize content to engage customers and build equity?

... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... Gain insight into a topic and learn the fundamentals. Intermediate level. Some related experience required. 9 hours to complete. 3 weeks at 3 hours a week. So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. ... customer equity and ETF option average daily volume (“ADV”) contracts per day in a month. Page 3. SR-NASDAQ-2025-014. Page 39 of 40. Tier 2. Participant adds ... This paper presents a framework to use Markov chain models to optimise CE, allowing for actions taken at the segment level such as new customer acquisition, ... Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ... Journal of Life Economics | Cilt: 9 Sayı: 1. It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222.