How can businesses effectively partner with influencers to reach their target audience?

Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Oct 26, 2022 ... Customer equity is the total of all customer lifetime values (CLVs) for your business, and its measurement can help you identify how efficient your business is. Jun 4, 2021 ... They identify three drives of customer equity: Value Equity, Brand Equity and Retention Equity. Yet conceptually these aren't well tied into the ... Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... Dec 31, 2012 ... ... customer equity. Since the inertia segment is comprised of loyal customers, an examination of brand equity and its role in customer loyalty ... Jun 12, 2023 ... Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms, the more loyal a customer, the more ... Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ...