What emerging trends and technologies will shape how businesses build and maintain customer equity in the coming years?

A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Jan 14, 2025 ... Customer equity is the estimation of how much money you can make out of maintaining a buy-sell relationship with a client. Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... Aug 5, 2024 ... Hello everyone! In this video, I dive into the importance of customer equity and why it should be on your radar as a business owner. A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... What Is Customer Equity? When we aggregate the customer lifetime values of a firm's individual customers, the result is the “customer equity” of the firm. Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222.